PAUL BLACK COPYWRITING
Schedule of Estimated Fees
Listed fees are GUIDELINES ONLY. Call for a
price quotation for your project.
ad, full page $2,000-$3,000
Sales letter Request
Direct-mail package, lead generation $3,000-$5,000
Direct-mail package, mail order $5,000-$6,000
Renewal series $1,000/letter
(multiple pages; text copy only) $6,500-$10,000
(multiple pages; text copy only) $12,000-$15,000
or double postcard $700-$900
Data sheet $1,200
Architects and Engineers Specifications $150 each/8 for $1,000
Catalog (full page of descriptions) $500/page
Newsletter $500 per page/3 pages $1,100
up to four, 1,000 words each $800
E-Book ad, for
publication in print or online $3,000-$4,000
Case study $2,300
White Paper $2,800
(text only) $2,300
Press release, 1-2 pages $500
Audiovisual script (run
time 15 mins) $1,700
Telemarketing script $1,500
commercial (three-spot package) $1,000
Terms: Signed proposal required for all jobs. Copywriting fees for
initial projects require an advance payment of 30% of the total cost, non-refundable.
Balance is due upon final acceptance by client.
must be assigned within 30 days of receipt of copy. Two rewrites are made free
of charge unless the revision is based on a change in the assignment made after
copy is submitted.