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PAUL BLACK COPYWRITING  
Schedule of Estimated Fees 

 Listed fees are GUIDELINES ONLY. Call for a price quotation for your project.  

Print ad, full page                                     $2,000-$3,000

Sales letter                                              Request fee schedule

Direct-mail package, lead generation             $3,000-$5,000

Direct-mail package, mail order                     $5,000-$6,000

Renewal series                                           $1,000/letter

“Magalog” (multiple pages; text copy only)      $6,500-$10,000

“Bookalog” (multiple pages; text copy only)     $12,000-$15,000

Self-mailer                                                 Request fee schedule

Postcard or double postcard                          $700-$900

Brochure                                                    $750-$1,000/page

Data sheet                                                  $1,200

Architects and Engineers Specifications            $150 each/8 for $1,000

Catalog (full page of descriptions)                    $500/page

Newsletter                                                   $500 per page/3 pages $1,100 

Blog entries, up to four, 1,000 words each          $800

E-Book ad, for publication in print or online         $3,000-$4,000

Case study                                                    $2,300

White Paper                                                   $2,800

Booklet (text only)                                          $2,300

Press release, 1-2 pages                                  $500

Audiovisual script (run time 15 mins)                  $1,700

Telemarketing script                                        $1,500

Radio commercial (three-spot package)               $1,000

Online copywriting                                           Request fee schedule  

Terms: Signed proposal required for all jobs. Copywriting fees for initial projects require an advance payment of 30% of the total cost, non-refundable. Balance is due upon final acceptance by client.  

All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.

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